LVMH has brought in François-Henry Bennahmias, who led Audemars Piguet for about a decade until 2023, as a consultant to Hublot, according to an internal memo reported by Paris-based Glitz. The appointment was made by Jean Arnault, head of LVMH's watch division since 2025. Swiss newspaper Bilan reports that Hublot decisions will be taken jointly by Arnault, CEO Julien Tornare and Bennahmias. Tornare denied plans to end the brand's artist collaborations, saying the programme is mapped out to 2028–2029. In July 2026 Bennahmias announced his own brand, N3W5, after a $37.5 million funding round.

Why it matters: One of the industry's best-known leaders now has a say in Hublot's direction.

Source: WatchPro — https://www.watchpro.com/hublot-hires-francois-henry-bennahmias/