Paneristi, the Panerai collectors' community that began with a handful of online posts in 2000, held its 25th P-Day in Geneva, the first edition ever staged in Switzerland. The event at Panerai's Geneva boutique featured a panel with five long-standing members and marketing director Alessandro Ficarelli, plus a preview of Watches and Wonders novelties. Founding member Paddy Conway recalls membership growing from 100 in the first month to hundreds of thousands. Two special models mark the anniversary, following earlier Paneristi editions such as the PAM 195 and PAM 360.

Why it matters: It shows how a fan community can shape a brand's identity and its limited editions.

Source: WorldTempus — https://en.worldtempus.com/article/watch-knowledge/paneristi-25-years-passion-panerai-panerai-83524.html